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While there are many ways to define the term ‘lead,’ it is malleable and depends on the market. That is, when there are more motivated buyers or sellers, the definition of ‘lead’ adapts to the current market. Your flexibility in understanding the shifting meaning will determine if you are successful in finding those who fit […]

Real Estate Lead Generation Goals Don’t Change In A Shift Market… For most real estate agents, income goals don’t change much between being in a shift market or otherwise; you still need to make a specific amount of profit for yourself to be able to pay your lead generation, staff, cover your business and personal

Improve Operational Efficiency To Make More Short- & Long-Term Profits Building a better mindset and expense management protocols are the precursors to broader organizational overhaul. That’s because finding ways to improve operational efficiency is (1) a critical part of good expense management, anyway; (2) necessary to successfully selling real estate in a shift market; and

Why Lean Into Lean Expense Management? By definition, real estate in a shift market is a leaner industry; that is, anything that does not directly add value to deal (by moving leads closer to conversion) is dead-weight and should be disposed of, and fast. That’s why the best first step of learning how to sell