Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Minnesota real estate agent reviewing the updated 2026 Minnesota REALTORS forms at an office desk.

2026 Minnesota Real Estate Forms Changes: What Agents Need to Know

Compliance, Safety & Risk, Transaction Coordination /

The 2026 Minnesota forms changes are now in effect, and real estate agents should make sure their forms, saved templates, checklists, and transaction systems are current. The updated Minnesota REALTORS® forms took effect on August 1, 2026. The revisions include changes to several frequently used residential and commercial forms, updates connected to Minnesota law, and […]

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The Real Cost of Managing Your Own Transactions

Agent Systems & Productivity, Financial Tips, Transaction Coordination /

Every real estate transaction coordinator saves agents something more valuable than paperwork—they save time, protect profitability, and create room for business growth. Yet many agents continue managing every file themselves because they believe they’re saving money. The truth? They often aren’t. Short Answer Managing your own transactions may appear free, but every contract, deadline, inspection,

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Real estate agent working on a laptop with a social media content calendar in a bright Minnesota home office during summer

Real Estate Agent Marketing That Wins Summer Listings Starts Now

Uncategorized /

Real estate agent marketing is what determines who wins summer listings—and who misses them. If you want more listings and smoother closings this summer, your marketing can’t start in June—it starts now. The agents winning this summer are already showing up consistently, building visibility, and staying top of mind before sellers even raise their hand.

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Real estate agent using virtual assistant to reduce transaction coordinator cost by managing checklist and documents on laptop

How Much Does a Transaction Coordinator Cost in 2026? Pricing Models + ROI Calculator

Agent Systems & Productivity, Financial Tips, Transaction Coordination /

If you’re closing deals consistently, you’ve likely asked this question: what does a transaction coordinator cost—and is it worth it? Short answer: Most real estate agents pay between $300–$700 per file or use monthly/retainer models. But the real decision isn’t the fee—it’s whether the time you get back makes you more money. If you want

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