The Best FBSOs Procedures & Checklists
Are you looking for a simple plan to follow to get the highest conversion rate for to lock down listings this year.
- Lead Gen Productivity Prep Time 8:00 – 8:30
- Pick 5 FBSOs to target for the day.
- Enter contact information into your CRM.
- Apply FSBO Action Plan in CRM. Do you not have one we can help with our database services https://profiletm.com/profile-plus/
- Print and assemble 5 FBSO Packages with business cards paper clipped to envelop. We can help put these together for you as well. https://profiletm.com/profile-plus/
- Practice FSBO scripts FSBO Script
- Day 0 Expiration Day: Field Time by 9:00 a.m. & Lead Conversion by 2:30 p.m.
- Knock on the door, have a real estate conversation with script or leave package if no answer.
- Follow-Up Call on package during afternoon lead conversion time.
- Stop back by and door knock again during drive home or free time during afternoon appointments.
- Days 1-3 After Expiration Day
- Door knock again during this morning’s lead gen time.
- Post-Delivery Follow-Up Phone Call during afternoon lead conversion time.
“Hi ____________. This is AGENT NAME with the TEAM AND BROKERAGE NAME. I dropped off our marketing support kit yesterday. You would have found it in an envelope on your doorstep. Do you have a few minutes to go over the information?”
- Door knock again during free time during afternoon appointments or in the evening.
- Day 4 After Expiration Day
- Mail FBSO Letter #1 with recent sales list, bio and testimonials.
- Day 7 One Week After Expiration Day
- Follow-Up Phone Call on guide and letter #1.
- Two Weeks After Expiration Day
- Mail FSBO Letter #2 with recent sales list.
- Day 18 After Expiration Day
- Follow-Up Phone Call on guide and letter #2.
- Three Weeks After Expiration Day
- Mail FSBO Letter #3 with recent sales list.
- Day 30 After Expiration Day
- Follow-Up Phone Call on guide and letter #3 (same as letter #2).
- After 30 Days Apply Drip Campaign
Trying to get this all done and not sure how. Check out these tips to help you be more productive.