Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

When Should Listing Agents Tell Sellers to Take Down Holiday Décor?

Holidays, Transaction Coordination /

A Minnesota-Specific Guide for Protecting Market Time and Buyer Perception Every January, the same question comes up in Minnesota real estate offices. As a Minnesota transaction coordinator, ProfileTM sees how small seasonal decisions—like holiday décor timing—directly affect market time, buyer perception, and seller confidence. “When should I tell my seller to take down the holiday […]

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Minnesota real estate agent working at a desk illustrating why agents lose money without a transaction coordinator

Why Minnesota Agents Lose Money Without a Transaction Coordinator (And How to Fix It in 30 Days)

Transaction Coordination /

Most Minnesota agents lose money and speed because they try to manage every file themselves. When you do not use a transaction coordinator Minnesota systems depend on, you spend too much time on paperwork and not enough time with clients. As a result, growth slows, accuracy drops, and the entire process becomes harder than it

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Transaction coordinator vs virtual assistant illustration showing Realtor choosing between TC and VA with ProFileTM

Transaction Coordinator vs. Virtual Assistant — Which Do Realtors Need?

Transaction Coordination /

What’s the Difference Between a Transaction Coordinator vs Virtual Assistant? Understanding the difference between support roles helps agents decide whether dedicated transaction coordination services are the right fit for their business. How to Choose a Transaction Coordinator vs Virtual Assistant for Your Real Estate Business Every growing Realtor eventually hits the leverage wall — that

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visual tools for real estate agents showing client marketing visuals

How Agents Win More Listings with Visual Tools

Lead Generation & Business Growth /

In today’s market, listings go to the agents who show—not just tell—clients what makes a home stand out. From immersive walk-throughs to virtual staging and social media reels, visual tools for real estate agents have become the ultimate advantage that separates top performers from the pack. At ProFileTM, we’re helping agents across Minnesota harness these

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