ProFile Transaction Management

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IMPORTANT Info & Expectations With the Changes in Forms and Practices After the Lawsuit 

Through our extensive research and self education over the past week, we have learned that every office and brokerage is doing things a bit differently. They are giving different advice. It is incredibly imperative that you speak to your Broker and find out how they want you to discuss commissions with buyers and sellers and […]

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The Art of Closing

Closing a real estate deal is often seen as the culmination of a long journey. However, the art of closing is much more than just finalizing paperwork and handing over keys. It’s about ensuring a smooth, satisfying experience for both buyers and sellers, and leaving a lasting impression that can lead to future referrals and

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The Untapped Power of Empathy in Real Estate: Beyond the Transaction

In the fast-paced world of real estate, where transactions and commissions often dominate conversations, it’s easy to lose sight of the human element that lies at the heart of every property sale. While market trends, property values, and negotiation tactics are crucial, there’s a less discussed, yet incredibly potent tool that can transform your real

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Attention is the Currency in Today’s World: How Real Estate Agents Can Capitalize on It

In the modern digital landscape, attention has become one of the most valuable commodities. With a constant influx of information and a multitude of distractions vying for our focus, capturing and maintaining attention is a significant challenge—and an immense opportunity. This holds especially true in the world of real estate, where building relationships and standing

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