Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Real estate sign installer at Twin Cities listing

Real Estate Sign Install Company Guide for Twin Cities Listings

Agent Systems & Productivity /

Choosing the right real estate sign installer is one of the most time-sensitive decisions in a Twin Cities transaction. As a transaction coordinator, I treat yard sign installation as a compliance deadline, not a marketing detail. Sellers adjust go-live dates, photography schedules change, and timelines shift quickly. When a sign is installed too early, agents

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spring social promo for real estate agents with social media and listing flyers

Spring Social Promo: The Highest-Converting Social Media Offer for Real Estate Agents in 2026

Lead Generation & Business Growth, Social Media Blogs /

The spring social promo is a time-boxed social media marketing offer built for real estate agents who need visibility now, not “someday.” It delivers three months of consistent social media plus a free listing flyer, with a hard deadline to register by March 1, 2026. This matters because buyers and sellers make decisions based on

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Twin Cities market snapshot showing new listings, pending sales, inventory, median price, days on market, and months of supply in January 2026

Twin Cities market: Current Twin Cities real estate conditions and the national trends shaping Minnesota in 2026

Monthly Market Stats /

The Twin Cities market in early 2026 looks “cooler” than the peak years, but it is not broken. It is a market normalizing after the pandemic-era surge, while remaining tight on supply. Prices still rise, listings stay limited, and buyer behavior reacts quickly to mortgage-rate headlines. Those conditions shape how agents should price, negotiate, and

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New FinCEN Guidelines for residential real estate reporting starting March 1, 2026

New FinCEN Guidelines: What Real Estate Agents Should Know for Investor Clients

Compliance, Safety & Risk, Financial Tips /

New FinCEN Guidelines are federal reporting rules that change procedures for certain residential real estate closings, effective March 1, 2026. The point is simple: when a non-financed residential property transfer involves a legal entity or trust, FinCEN requires a report that identifies the parties and the beneficial owners behind the buyer. This rule applies nationwide,

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