Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Professional transaction coordinator reviewing a real estate transaction checklist, deadlines, documents, and closing tasks on a computer.

What Does a Transaction Coordinator Actually Do?

If you have ever wondered what does a transaction coordinator do, the simplest answer is this: a real estate transaction coordinator manages the administrative and operational details that move a signed contract toward closing. A transaction coordinator, often called a TC, tracks deadlines, organizes documents, coordinates communication, follows up with the people involved in the

What Does a Transaction Coordinator Actually Do? Read More »

Minnesota real estate agent reviewing the updated 2026 Minnesota REALTORS forms at an office desk.

2026 Minnesota Real Estate Forms Changes: What Agents Need to Know

The 2026 Minnesota forms changes are now in effect, and real estate agents should make sure their forms, saved templates, checklists, and transaction systems are current. The updated Minnesota REALTORS® forms took effect on August 1, 2026. The revisions include changes to several frequently used residential and commercial forms, updates connected to Minnesota law, and

2026 Minnesota Real Estate Forms Changes: What Agents Need to Know Read More »

The Real Cost of Managing Your Own Transactions

Every real estate transaction coordinator saves agents something more valuable than paperwork—they save time, protect profitability, and create room for business growth. Yet many agents continue managing every file themselves because they believe they’re saving money. The truth? They often aren’t. Short Answer Managing your own transactions may appear free, but every contract, deadline, inspection,

The Real Cost of Managing Your Own Transactions Read More »

Real estate agent working on a laptop with a social media content calendar in a bright Minnesota home office during summer

Real Estate Agent Marketing That Wins Summer Listings Starts Now

Real estate agent marketing is what determines who wins summer listings—and who misses them. If you want more listings and smoother closings this summer, your marketing can’t start in June—it starts now. The agents winning this summer are already showing up consistently, building visibility, and staying top of mind before sellers even raise their hand.

Real Estate Agent Marketing That Wins Summer Listings Starts Now Read More »