While there are many ways to define the term ‘lead,’ it is malleable and depends on the market. That is, when there are more motivated buyers or sellers, the definition of ‘lead’ adapts to the current market. Your flexibility in understanding the shifting meaning will determine if you are successful in finding those who fit
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Real Estate Lead Generation Goals Don’t Change In A Shift Market… For most real estate agents, income goals don’t change much between being in a shift market or otherwise; you still need to make a specific amount of profit for yourself to be able to pay your lead generation, staff, cover your business and personal
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Why Lean Into Lean Expense Management? By definition, real estate in a shift market is a leaner industry; that is, anything that does not directly add value to deal (by moving leads closer to conversion) is dead-weight and should be disposed of, and fast. That’s why the best first step of learning how to sell
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The Road To Success Isn’t Always So Smooth It’s probably safe to say that we all expect things will change sometime — especially in the real estate market. Yet knowing it’ll happen eventually and being prepared to take action to not only survive, but thrive (so you can sell more houses) when it does are
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