Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Expand the Options with Creative Financing

Ultimately, realtors rely on the lender to advise buyers about their financing options. Yet, it is equally beneficial as a realtor to be knowledgeable about current creative financing solutions. Using Tactic #10 from SHIFT (Keller), realtors can guide their clients to ask their lender for creative financing options to purchase their preferred home. Gaining Financing […]

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Create Urgency to Overcome Buyer Reluctance

Working with buyers can be rewarding. There are times, however, when it can be frustrating to handle buyer reluctance. Too many homes available and reasonable prices will inherently create hesitancy. Questions in a buyer’s mind build over finding a better-priced home, or even the potential of a lower price for the home they want to

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Stand Out from the Competition – Seller Staging Strategies

There are significant benefits to seller staging, particularly in getting a house sold in a strong market. It is particularly important in larger cities and metropolitan areas, being nonnegotiable in many areas. Overall, staging enhances your reputation as an agent, providing good looking homes that are easier to sell and sell at higher prices in

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Catch People in Your Web Through Internet Lead Conversion

Strategies based on available internet platforms are a crucial part of building a list of leads. Keller’s SHIFT Tactic #6 focuses on capturing the contact information of people on the web. This style of lead generation is a very cost-effective tactic.  As recent months have proven, having a strong internet presence is critical to business

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