Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Lead conversion – Get to the Table with These Tips

Finding a good lead is exciting, but if there is no chance of signing a contract, all your work is for naught. During the shift for lead conversion, SHIFT Tactic #5 (Keller) focuses on the critical aspects of successful lead conversion: capture, connect, close, and cultivate. Capture – The first step in Lead Conversion The […]

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Find the Motivated for Top-Notch Lead Generation

While there are many ways to define the term ‘lead,’ it is malleable and depends on the market. That is, when there are more motivated buyers or sellers, the definition of ‘lead’ adapts to the current market. Your flexibility in understanding the shifting meaning will determine if you are successful in finding those who fit

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The Right Real Estate Lead Generation Ideas To Sell More Houses

Real Estate Lead Generation Goals Don’t Change In A Shift Market… For most real estate agents, income goals don’t change much between being in a shift market or otherwise; you still need to make a specific amount of profit for yourself to be able to pay your lead generation, staff, cover your business and personal

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Expense Management Can Make Or Break How You Sell Real Estate In A Shift Market

Why Lean Into Lean Expense Management? By definition, real estate in a shift market is a leaner industry; that is, anything that does not directly add value to deal (by moving leads closer to conversion) is dead-weight and should be disposed of, and fast. That’s why the best first step of learning how to sell

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