Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Real estate agent working on a laptop with a social media content calendar in a bright Minnesota home office during summer

Real Estate Agent Marketing That Wins Summer Listings Starts Now

Uncategorized /

Real estate agent marketing is what determines who wins summer listings—and who misses them. If you want more listings and smoother closings this summer, your marketing can’t start in June—it starts now. The agents winning this summer are already showing up consistently, building visibility, and staying top of mind before sellers even raise their hand. […]

Real Estate Agent Marketing That Wins Summer Listings Starts Now Read More »

Real estate agent using virtual assistant to reduce transaction coordinator cost by managing checklist and documents on laptop

How Much Does a Transaction Coordinator Cost in 2026? Pricing Models + ROI Calculator

Agent Systems & Productivity, Financial Tips, Transaction Coordination /

If you’re closing deals consistently, you’ve likely asked this question: what does a transaction coordinator cost—and is it worth it? Short answer: Most real estate agents pay between $300–$700 per file or use monthly/retainer models. But the real decision isn’t the fee—it’s whether the time you get back makes you more money. If you want

How Much Does a Transaction Coordinator Cost in 2026? Pricing Models + ROI Calculator Read More »

Real estate agent reviewing transaction checklist and closing timeline on laptop

Real Estate Transaction Checklist: Contract-to-Close Guide for Agents

Agent Systems & Productivity, Compliance, Safety & Risk, Transaction Coordination /

A real estate transaction checklist is one of the most important tools an agent can use to keep deals on track, stay compliant, and deliver a smooth client experience. However, even experienced agents miss steps when things get busy. As a result, deadlines slip, documents get overlooked, and stress builds fast. Here’s the short answer:A

Real Estate Transaction Checklist: Contract-to-Close Guide for Agents Read More »

Real estate agent planning marketing strategy for real estate marketing ideas 2026 using social media analytics and local market data

15 Proven Real Estate Marketing Ideas That Work in 2026

Lead Generation & Business Growth, Social Media Blogs /

Real estate marketing is evolving quickly. The real estate marketing ideas 2026 agents use today look very different from strategies that worked just a few years ago. Today’s top-performing agents combine smart marketing with strong systems that support their business behind the scenes. Because buyers start their search online and sellers research agents carefully, your

15 Proven Real Estate Marketing Ideas That Work in 2026 Read More »