As a real estate agent, you may have heard about the 33-touch campaign plan. The 33 Touch Campaign is the systematized approach to stay in touch with your database over the course of one year, 33 times, hence the name. The concept comes from the book The Millionaire Real Estate Agent, written by Gary Keller from Keller Williams. The research from the book indicates that the magic number is 33, that people in your database need to hear from you 33 times per year to remember you and for you to stay top of mind.
If you think that 33 times seems like a lot, don’t worry! It’s not nearly as challenging as it looks.
Here is an example 33 Touch Campaign
- Email Marketing: Monthly Newsletter: 12 Touches
- Monthly Market Report for Their Area: 12 Touches
- Annual Real Estate Evaluation: 1 Touch
- 1 Freebie/Item of Value: 1 Touch
- Handwritten Note/Birthday/Home Anniversary: 2 Touches
- Call/Text/Video Email: 2 Touches
- Event/Event Invite: 2+ Touches
So to help with this campaign, we have put together 12 ideas for the One Freebie/Item of Value: 1 Touch and Event/Event Invite: 2+ Touches.
1 Blood Drive
2 Valentine’s Event – I love you a Latte
3 Spring Clean Up – Dumpster Event
4 Pie Day Event
5 Movie in the Park or Theater/ Movie Night Pizza & Movie Rental
6 Booth at Local Fair/Festival
7 Summer BBQ
8 Host National Night Out
9 School Supply Donation
10 Pumpkin Patch Event
11 Thanksgiving Pie Day
12 Holiday Party
If you need help planning or executing an event, don’t worry – we are here to help with our Profile Plus ++ Program!