Managing Social Media for Realtors: The Ultimate Guide (2025 Update)
Managing social media for Realtors isn’t optional anymore — it’s one of the most powerful tools real estate agents can use to connect with clients, generate leads, and build trust. In fact, more than 90% of agents report using social platforms to market their business, and video is now driving the highest engagement in 2025.
In this guide, you’ll learn how to manage social media as a realtor, avoid common mistakes, and apply proven strategies to grow your real estate business online.
Why Social Media Matters for Realtors in 2025
In today’s digital world, social media is one of the most powerful tools for real estate agents to attract leads, build relationships, and grow their businesses. With millions of potential buyers and sellers actively using platforms like Facebook, Instagram, LinkedIn, and TikTok, having a strong online presence is no longer optional—it’s essential.
Massive reach: Facebook and Instagram remain top platforms, but TikTok and YouTube Shorts are rapidly gaining ground with younger buyers.
Stronger lead generation: Agents who post consistently report higher client inquiries and faster trust-building.
Local visibility: Geo-tagging neighborhoods and using local hashtags connect you with buyers and sellers right where you work.
However, managing social media effectively while juggling client meetings, showings, and transactions can be overwhelming. That’s why successful agents turn to ProFile Plus++ Social Media Management to maintain an active and engaging online presence without the hassle.
Watch this video to learn how social media can transform your real estate business:
How to Build a Realtor Social Media Strategy
Define your audience – Are you targeting first-time buyers, luxury clients, or investors?
Choose the right platforms – Facebook and Instagram for reach, TikTok for visibility, LinkedIn for credibility.
Plan content in advance – Use a monthly content calendar to save time.
Balance content types – 40% educational, 40% personal/brand, 20% listings is a winning mix.
1. Choosing the Right Social Media Platforms
Not all social media platforms are created equal, and as a realtor, you want to focus on the ones that bring the highest engagement and ROI.
Facebook – Great for community engagement, real estate groups, and live virtual tours. Instagram – Perfect for high-quality property photos, reels, and behind-the-scenes content. LinkedIn – Ideal for networking with other professionals and establishing credibility. TikTok – A growing platform for quick, engaging real estate content and home tours.
Solution: Need help creating high-quality, engaging content? ProFile Plus++ Social Media Management managing social media for realtors and takes care of content creation, scheduling, and strategy while you focus on closing deals.
2. Posting Consistently Without Wasting Time
Consistency is key to social media success, but let’s face it—finding time to post regularly is a challenge.
Content Ideas That Work for Realtors
- 🎥 Short videos & Reels: Home walkthroughs, staging tips, client testimonials.
- 📸 Carousels: “Before & After” property transformations.
- 📊 Market insights: Local housing stats and trends.
- 💬 Engagement posts: Polls (“Would you buy fixer-upper or turnkey?”) and Q&As.
Best Practices for Posting
Consistency wins: Post 4–7 times per week (mix of feed + Reels).
Optimize timing: Morning posts (8–11 a.m.) get the strongest engagement.
Always use captions: 85% of social videos are watched without sound.
Hashtags + locations: Add relevant #realtor #yourcity tags to boost local reach.
Solution: With ProFile Plus++, we handle all your content planning, scheduling, and posting. Our team ensures that your social media is active, relevant, and consistently reaching potential clients.
Want to see how other agents are growing their social media effortlessly? Check out our testimonials
3. Engaging with Your Audience to Build Trust
Posting content is just one part of the equation—engagement is what builds trust and relationships.
Best Practices for Engagement:
- Respond to comments and DMs promptly
- Ask questions and encourage discussions
- Share user-generated content and client testimonials
- Utilize polls and Q&A sessions on Instagram and Facebook stories
Solution: No time to reply to messages or comments? ProFile Plus++ Social Media Management can help you stay engaged with your audience, ensuring you never miss a lead or an opportunity to connect with potential clients.
4. Leveraging Video Content for Maximum Reach
Video is the #1 most engaging content type on social media today. As a realtor, using video content can help you:
- Showcase property tours
- Educate buyers and sellers with market insights
- Highlight client success stories
- Give a behind-the-scenes look at your daily work
Tools to Save Time Managing Social Media
Canva – Create branded graphics and templates.
Later or Buffer – Schedule posts across platforms.
ChatGPT + ProfileTM – Draft captions and repurpose content quickly.
5. Running Targeted Ads to Generate Leads
Organic reach is great, but paid social media advertising can take your real estate business to the next level by targeting the right audience.
Best Ad Strategies for Realtors:
- Geo-targeted Facebook and Instagram ads for local buyers & sellers
- Retargeting campaigns for past visitors to your website
- Lead generation ads with clear CTAs (Call-To-Actions)
Common Mistakes Realtors Make on Social Media
❌ Posting only listings with no value content.
❌ Ignoring video and relying solely on static posts.
❌ Inconsistent posting that kills momentum.
❌ Not engaging with comments or messages.
Solution: Not sure how to run effective ads? ProFile Plus++ handles paid ad strategy and execution, helping you get the most out of your marketing budget.
Related Social Media Marketing Resources for Realtors
Realtors Struggling to Keep Up with Social Media? Here’s the Solution
Boost Your Engagement with Video Content
How to Promote Your Real Estate Business on YouTube
How Real Estate Agents Can Attract More Clients Through Social Media
How to Generate Leads Through Social Media
The Power of Social Media Presence and Personal Branding
Crafting Your Unique Brand Identity as a Real Estate Agent
How ProfileTM Can Help
At ProfileTM, we specialize in real estate social media management — giving agents more time to sell homes while keeping their online presence consistent, professional, and lead-generating.
👉 Ready to stop stressing about social media? Contact us today to learn how we can manage your platforms and help you grow your business.
Start Managing Social Media Like a Pro
With the right strategy and expert support, social media can become a lead-generating powerhouse for your real estate business.
Attract high-quality leads Save time and stay consistent Engage with your audience effectively Leverage video & ads for maximum impact
