Only 12% of Clients Use Their Agent Again! How To Stem the Loss. 88% of all homeowners surveyed said they would use their real estate agent again if they bought or sold a home.
AND…..
Only 12% of homeowners actually did.
In other words, most agents are not tapping into their most valuable resource (their database), and they are losing most of their past clients.
I realize that these statistics are thrown around often, but I found them particularly interesting because they hit home (we too lose far too many past clients), and because the problem is so easily addressed in this day and age.
More importantly – because so many tech-based firms are now so adept at using technology to garner leads, the competition for our databases is more intense than ever.
Bonus Scripts
Promise Script
Day Before Birthday Call, 3 Days Before Wedding Anniversary, Home Anniversary Script
It is so important to stay in touch with past clients here is a 14-year follow-up to do just that at a high level! Enjoy 🙂
| What? | When? | Notes |
| ☐ “Thank You” Call | 1 week after closing | “How did the move go?” |
| ☐ Handwritten Note | 3 months after closing | “Anything you need? Referrals for Services?” Send Contractors List Again? |
| ☐ Review Request Follow Up | At 1, 3, & 6 months | Done by automated system |
| ☐ 6 Month Phone Call | 6 months after closing | “It’s been half a year already?” |
| ☐ 9 Month Gift | 9 months after closing | $8 Coffee on us and Handwritten Note |
| ☐ *Buyers* Move in Anniversary Card | 1 year after closing | Deliver a Cupcake |
| ☐ Call from Agent | 1 year after closing | “Happy Moving’Versary” |
| ☐ January Tax Letter | January after closing | Hello & Happy New Year – January Letter |
| ☐ Yearly Market Report | 1 year after closing | Send CMA |
| ☐ Yearly CMA x19 | Every February starting 2 years after closing | Automatically send all clients a CMA in February yearly after they move in |
| ☐ Video | January 1st | Happy New Year |
| ☐ Holiday Cards | Yearly | Thanksgiving Card invite to Holiday wreath party. |
| ☐ *Buyers* Christmas Ornament | 1st December after closing | “First Christmas in New Home” Branded |
| ☐ Handwritten Note/Coffee | 3 years after closing | Invite to coffee/$10 Coffee gift card |
| ☐ Agent Call | 3 years after closing | Invite to Coffee |
| ☐ Handwritten Note | 5 years after closing | “Happy 5 years – If you’re looking to make a move…” |
| ☐ Gift | 5 years after closing | Send a Plant |
| ☐ Agent Call | 5 years after closing | Did you get your plant? |
| ☐ Handwritten Note | 10 years after closing | “Happy 10 years – If you’re looking to make a move…” |
| ☐ Gift | 10 years after closing | Edible Arrangement |
| ☐ Agent Call | 10 years after closing | “We hope you liked your gift…” |
| ☐ Handwritten Note | 14 years after closing | “Happy 14 years – If you’re looking to make a move…” |
| ☐ Agent Call | 14 years after closing | Deliver a Cake |
| ☐ Agent Call | 14 years after closing | “We hope you liked your gift…” |