This simple but powerful tool called F.O.R.D. would help engage his clients, deepen his relationship with them and show he cares.
This powerful technique then sets the stage for him to share what he does for a living and causes the other party to be receptive.
It is also a powerful “confidence booster” to shine amongst people rather than dread the whole experience.
World-renowned communicator Dale Carnegie said “The world’s greatest conversationalist, is someone who says little or nothing.” Isn’t it nice when someone says to you I feel like I could talk to you forever or I feel like we have known each other for some time now.
1) Family – Where did they grow up? Where is their family now? Do they have any siblings? Do they have any children? Now focus on their answers… ask more questions… sit back and listen.
2) Occupation – What do they do for a living? How long have they been in that occupation? What did they do before? Now focus on their answers… ask more questions… sit back and listen.
3) Recreation – What do they do for fun? Hobbies? Passions? Something they always wanted to try or do? Now focus on their answers… ask more questions… sit back and listen (beginning to see a pattern here?)
4) Dreams – What is on your bucket list? Your dreams? Goals? Aspirations? Now focus on their answers… ask more questions… sit back and listen