Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Google Business Profile for Realtors listing displayed in Google search results

Google Business Profile for Realtors: Complete Setup and Weekly Growth Plan

Lead Generation & Business Growth /

If you’re consistently closing 24+ homes per year, you already know that referrals and sphere aren’t enough to fuel consistent growth. Buyers and sellers are searching Google for top real estate agents every day — and if your Google Business Profile for Realtors isn’t optimized, you’re essentially invisible to them. A Google Business Profile isn’t […]

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Real estate sign installer at Twin Cities listing

Real Estate Sign Install Company Guide for Twin Cities Listings

Agent Systems & Productivity /

Choosing the right real estate sign installer is one of the most time-sensitive decisions in a Twin Cities transaction. As a transaction coordinator, I treat yard sign installation as a compliance deadline, not a marketing detail. Sellers adjust go-live dates, photography schedules change, and timelines shift quickly. When a sign is installed too early, agents

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spring social promo for real estate agents with social media and listing flyers

Spring Social Promo: The Highest-Converting Social Media Offer for Real Estate Agents in 2026

Lead Generation & Business Growth, Social Media Blogs /

The spring social promo is a time-boxed social media marketing offer built for real estate agents who need visibility now, not “someday.” It delivers three months of consistent social media plus a free listing flyer, with a hard deadline to register by March 1, 2026. This matters because buyers and sellers make decisions based on

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Twin Cities market snapshot showing new listings, pending sales, inventory, median price, days on market, and months of supply in January 2026

Twin Cities market: Current Twin Cities real estate conditions and the national trends shaping Minnesota in 2026

Monthly Market Stats /

The Twin Cities market in early 2026 looks “cooler” than the peak years, but it is not broken. It is a market normalizing after the pandemic-era surge, while remaining tight on supply. Prices still rise, listings stay limited, and buyer behavior reacts quickly to mortgage-rate headlines. Those conditions shape how agents should price, negotiate, and

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