Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

New FinCEN Guidelines for residential real estate reporting starting March 1, 2026

New FinCEN Guidelines: What Real Estate Agents Should Know for Investor Clients

Compliance, Safety & Risk, Financial Tips /

New FinCEN Guidelines are federal reporting rules that change procedures for certain residential real estate closings, effective March 1, 2026. The point is simple: when a non-financed residential property transfer involves a legal entity or trust, FinCEN requires a report that identifies the parties and the beneficial owners behind the buyer. This rule applies nationwide, […]

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SEO GEO AI marketing strategy for businesses in 2026

SEO GEO AI Marketing in 2026: What Businesses Must Do to Stay Visible

Lead Generation & Business Growth, Social Media Blogs /

SEO GEO AI marketing is reshaping online visibility in 2026, changing how businesses are discovered through search engines, location signals, and AI tools. Real estate agents are often discussed separately from small business owners. In reality, they operate the same way. Agents manage branding, marketing, lead generation, operations, and client experience — all while running

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Why Tennessee Agents Lose Money Without a Transaction Coordinator (And How to Fix It Quickly)

Lead Generation & Business Growth, Transaction Coordination /

Most Tennessee agents lose money and time because they try to manage every file themselves without a transaction coordinator Tennessee agents rely on. When you do not use a transaction coordinator Tennessee agents trust, you spend too much time on paperwork and not enough time with clients. As a result, growth slows, accuracy drops, and

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Minnesota Housing Market 2025 Year-End Update: Q4 Trends and Insights

Monthly Market Stats /

As 2025 winds down, the Minnesota housing market is showing its usual winter cool-down – but this year’s trends offer some surprises. Successful real estate agents across Minnesota care about pricing accuracy and reliability, so this Q4 year-end update delivers just that. We’ll cover the major Minnesota housing market 2025 trends, including changes in listings,

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