Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

Why Agents Should Consider Outsourcing

As a real estate agent, your primary focus is on building relationships, closing deals, and growing your business. However, the administrative side of real estate transactions can often consume valuable time that could be better spent on these core activities. This is where a Transaction Coordinator (TC) comes in—a professional who manages the paperwork and […]

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IMPORTANT Info & Expectations With the Changes in Forms and Practices After the Lawsuit 

Through our extensive research and self education over the past week, we have learned that every office and brokerage is doing things a bit differently. They are giving different advice. It is incredibly imperative that you speak to your Broker and find out how they want you to discuss commissions with buyers and sellers and

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The Untapped Power of Empathy in Real Estate: Beyond the Transaction

In the fast-paced world of real estate, where transactions and commissions often dominate conversations, it’s easy to lose sight of the human element that lies at the heart of every property sale. While market trends, property values, and negotiation tactics are crucial, there’s a less discussed, yet incredibly potent tool that can transform your real

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