In today’s digital-first world, social media platforms are prioritizing video content more than ever, and real estate agents who embrace this trend are seeing results. Whether you’re showcasing a property, sharing market updates, or giving a behind-the-scenes look at your day, video content captures attention and builds stronger connections with your audience.
Here’s how you can make video work for your real estate business:
1. Showcase Properties with Virtual Tours
Give your audience a feel for the homes you’re selling with short, engaging virtual tours. Highlight the key features of a property, like spacious kitchens, cozy fireplaces, or scenic views. Keep these videos under two minutes for platforms like Instagram and Facebook.
2. Educate Your Audience
Not every post needs to sell. Build trust by sharing quick tips on topics like preparing a home for sale, navigating the buying process, or understanding current market trends. These videos position you as an expert in your field.
3. Go Live to Connect in Real Time
Use live streaming to interact directly with followers. Host live Q&A sessions, share open house tours, or discuss recent real estate trends. These interactions can build rapport and encourage comments and shares.
4. Keep It Personal
Real estate is a relationship-driven business. Share glimpses of your life to humanize your brand. Introduce your team, showcase your workday, or share a fun story about your real estate journey. Authenticity resonates with your audience.
5. Leverage Captions and Subtitles
Many users scroll with their sound off. Including captions or subtitles ensures your message gets across even without audio. It’s a simple step that can significantly increase engagement.
6. Optimize for Mobile Viewing
Most people view social media on their phones, so ensure your videos are mobile-friendly. Use vertical formats for platforms like Instagram Stories, Reels, and TikTok.
Final Tip: Start Small and Stay Consistent
If video content feels daunting, start with short clips and build your skills over time. Consistency is key, so set a schedule that works for you and stick to it.
Adding video to your social media strategy can elevate your online presence and help you stand out in the competitive real estate market. Lights, camera, action—let your personality and expertise shine!
