Financial Tips

This category provides practical financial tips for real estate agents, covering everything from commission-based income planning and budgeting to taxes, cash flow, and long-term financial organization.

These resources are designed to help agents make informed financial decisions, avoid common mistakes, and build a more predictable, sustainable business. ProFile™ supports agents with systems and guidance that simplify the financial side of real estate across multiple markets.

Master the Market of the Moment: Advantages of Short Sales, Foreclosures, and REOs

It happens that 2008 to 2012 was one of those times with a plethora of short sales, foreclosures, and REOs. As a shift in the market occurs after difficult economic times, then Tact #11 of Keller’s SHIFT becomes critical: master the market of the moment. (For a broader view of Minnesota housing trends, see our […]

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Expand the Options with Creative Financing

Ultimately, realtors rely on the lender to advise buyers about their financing options. Yet, it is equally beneficial as a realtor to be knowledgeable about current creative financing solutions. Using Tactic #10 from SHIFT (Keller), realtors can guide their clients to ask their lender for creative financing options to purchase their preferred home. Gaining Financing

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Expense Management Can Make Or Break How You Sell Real Estate In A Shift Market

Why Lean Into Lean Expense Management? By definition, real estate in a shift market is a leaner industry; that is, anything that does not directly add value to deal (by moving leads closer to conversion) is dead-weight and should be disposed of, and fast. That’s why the best first step of learning how to sell

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How To Sell Real Estate In A Shift Market: It Starts With Mindset & Action

The Road To Success Isn’t Always So Smooth It’s probably safe to say that we all expect things will change sometime — especially in the real estate market. Yet knowing it’ll happen eventually and being prepared to take action to not only survive, but thrive (so you can sell more houses) when it does are

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