Kelly Zwilling

Kelly Zwilling is the Founder of ProfileTM, where she helps real estate agents grow their business with balance, efficiency, and expert transaction management.

How to Sell a Luxury Home

In the world of real estate, selling a luxury home is a unique endeavor that requires finesse, strategy, and an understanding of the discerning tastes of affluent buyers. From breathtaking views to opulent amenities, luxury homes offer a lifestyle that goes beyond the ordinary, and as such, the selling process must reflect this exclusivity. Whether […]

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Evolving Marketing: From Traditional to Digital

In the ever-shifting landscape of real estate, marketing strategies have undergone a profound transformation over the years. For those of us who have weathered the changes and witnessed the industry’s evolution, the journey from traditional to digital marketing is a fascinating narrative. Embracing Change As seasoned real estate professionals, we recall the days when “location,

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How do I use AI to grow my real estate business?

Leveraging AI (Artificial Intelligence) in your real estate business can significantly enhance efficiency, customer engagement, and overall growth. Strong time management systems like these are covered in our Time Management Tips for Real Estate Agents resource. Here are some strategies on how to use AI to grow your real estate business: 1. Implement AI-Powered Chatbots: 

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Client Appreciation Events for Real Estate Agents

As a real estate agent, the beginning of the year is the perfect time to express gratitude to your clients and strengthen the bonds you’ve built. A well-executed client appreciation event not only shows your clients that you value their partnership but also helps you stand out in a competitive market. Let’s explore some creative

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