ProfileTM 2026 Real Estate Holiday Schedule – Fun Facts & Insights

it was Julius Caesar’s introduction of the Julian calendar in 46 B.C. that fixed January 1 as New Year’s Day. Why we celebrate. Fast-forward to modern times – the famous Times Square New Year’s Eve Ball Drop tradition began in 1907, when fireworks were banned in NYC, and a lighted iron-and-wood ball was dropped to ring in 1908 . Another quirky fact: statistically, more cars are stolen on New Year’s Eve than on any other day of the year – perhaps because many people are out celebrating!

take a pause – no closings can occur on January 1, and loan fundings won’t happen. For agents, this means you should plan around the holiday: aim to close end-of-year deals by December 30 or pick them up on January 2. It’s also a great day to recharge. Use the quiet time to reflect and set goals for the new year (maybe outline your business plan or family vacation dates now!). With everyone enjoying their day off, you’re not missing anything by stepping away from work – and your clients will appreciate any heads-up about adjusted timelines before year-end. Remember, our ProFileTM Transaction Coordinators help you get ahead before the holiday so nothing slips—while you’re fully present with family.

It’s an unofficial holiday. One remarkable Good Friday story: on Good Friday in 1930, the BBC reported absolutely no news – literally, the evening radio bulletin on April 18, 1930, simply stated “There is no news today,” and then played piano music for 15 minutes. (Imagine a news day so quiet that broadcasters take the day off!) From Wikipedia, historically, “Good Friday” got its name not because the day’s events were good – in Old English, “Good” meant “Holy,” reflecting the day’s sacredness. Still, some traditions are more lively: in parts of the world, people eat hot cross buns or even avoid certain activities (for example, in Germany, dancing is banned on Good Friday to keep the day solemn). It’s a day of reflection for many, even if not everyone gets the day off.

Many title companies and lenders either close or operate with minimal staff on this day profiletm.com. In practical terms, you should avoid scheduling closings on Good Friday if possible – there’s a risk that the title office won’t be available or the wire for funding won’t go out until the following Monday. Banks might be open in some states and closed in others, complicating multi-state transactions. The safest bet: get your documents and escrow deposits in earlier that week, profiletm.com. If a client insists on a Friday closing, double-check everyone’s schedule (lenders, attorneys, transaction coordinators). Real estate teams often use Good Friday as a quiet catch-up day or give staff a half-day to start Easter weekend early. We at ProFileTM actually close our services on Good Friday to honor the day and let our team recharge profiletm.com. Use this as a talking point with clients: it underscores your value of faith, family, and personal time. (They’ll respect that you run your business with heart – not just profit.)

If you don’t have a blog specific to Good Friday, you can still engage your sphere in a meaningful way. Consider writing a short reflective email or social post about the importance of work-life balance – for instance, “In our business, we work hard, but we also pause to appreciate important days like Good Friday.” This reinforces your brand as one that values family and personal faith. You could also share something educational, like “Ever wonder why we call it Good Friday? (It comes from an old meaning of ‘good’ as in ‘holy’)”. For a more lighthearted touch, perhaps send clients a Hot Cross Buns recipe or drop off some treats (if appropriate in your area). Internal link idea: Read our post on “How a Transaction Coordinator Saves Realtors 10+ Hours Per Deal” to see how delegating tasks can free up time around holidays. Offering to take paperwork off a fellow agent’s plate ahead of a long weekend could even be a networking gift in itself!

The spring full moon – specifically, Easter falls on the first Sunday after the first full moon following the spring equinox. That’s why Easter can fall anywhere from late March to mid-April, according to goodhousekeeping.com. Fun fact: Easter is the second-best-selling candy holiday in America after Halloween, according to history.com. Americans purchase massive amounts of chocolate bunnies and marshmallow Peeps, contributing to an estimated $24 billion in Easter spending in 2025 (eggs, candy, clothes, and more). The tradition of the Easter Bunny dates back to German immigrants in the 1700s – they brought tales of an egg-laying hare (“Osterhase”) who hid eggs for children, history.com. And those eggs? Decorating Easter eggs dates back to at least the 13th century, perhaps because eggs were forbidden during Lent, so people colored them to celebrate the end of fasting (history.com). So if you’re biting the ears off a chocolate bunny or helping kids hunt eggs, you’re participating in customs that span continents and centuries!

It’s one of those holidays that isn’t a federal holiday (no banks closed on the Friday or Monday purely for Easter, aside from Good Friday observances), but you’ll find virtually no real estate happenings on Easter Sunday itself. No showings, no open houses – even non-religious clients typically have plans with family, egg hunts, or simply enjoy the spring weekend. Many real estate offices (including ours) give employees Easter Sunday off by default. Agents: use this day to truly unplug. If you have listings, make sure to inform sellers that there likely won’t be buyer traffic on Easter, and that’s normal. Leading up to Easter, try to get any urgent communications done by Good Friday or Saturday. Monday after Easter, things resume as normal. One more consideration: school spring breaks often fall around Easter, so some clients might be out of town that week. In transaction timelines, build in an extra day or two in case someone important to the deal (a client or an attorney) is away on vacation. By valuing this time, you show clients and colleagues that you prioritize what’s ultimately important – relationships and renewal – alongside getting deals done.

The first Mother’s Day in 1908 was to honor her own late mother, and she campaigned to make it a national holiday. It succeeded – President Woodrow Wilson proclaimed Mother’s Day an official U.S. holiday in 1914. But Jarvis was dismayed by the commercialization (florists and card companies cashing in); she even called those profiting from Mother’s Day “pirates” and was once arrested for disturbing the peace at a convention selling carnations for Mother’s Day! Another fact: Mother’s Day is one of the busiest days for phone calls each year. Roughly 122 million phone calls are made to moms in the U.S. on Mother’s Day– it’s traditionally the peak phone traffic day (whereas Father’s Day, ironically, once held the record for collect calls!). Also, the official flower of Mother’s Day is the carnation – Anna Jarvis handed out white carnations at the first service, symbolizing pure love. So if you gave Mom carnations or a ring on May 10, you’re part of a long history.

Many buyers and sellers will be busy with family events that day, meaning few showings or open houses will be worthwhile. Smart agents often avoid scheduling anything work-related on Mother’s Day out of respect. If you have a listing, consider doing an open house on Saturday instead of Sunday that weekend. For your own team, acknowledge the day – for example, if you have colleagues or employees who are moms (or who have mothers they care for), encourage flexibility that weekend. In terms of transactions, there’s no bank holiday, so Monday closings on May 11 should proceed as normal. But don’t be surprised if clients go a bit radio-silent on Sunday. This is a perfect opportunity to demonstrate your family values in action: you might tell clients on Friday, “I’ll be tied up with family on Sunday for Mother’s Day, but I’ll respond first thing Monday.” That kind of personal touch humanizes you. Remember, one reason many of us work so hard is for our families – at ProFileTM, we emphasize that our services give agents back time for moments like these. Mother’s Day is a beautiful reminder of that mission.

Social media post or email thanking the mothers in your clientele (and your own mom or spouse!). It’s an opportunity to share a bit of yourself – e.g., “My mom taught me the value of home, which is why I love helping families find theirs.” If you have a blog, consider a piece on balancing a real estate career and motherhood, or even spotlight a local mom-owned business. (As an example, check out our “Time-Saving Hacks for Realtors” post– it’s not about Mother’s Day per se, but these tips can help busy mom agents reclaim hours each week.) You could also send a simple gift: perhaps a $5 coffee e-gift card to your mom clients, with a note: “Take a break – you deserve it!” If no blog fits, create something sharable – maybe a downloadable “Home Maintenance Checklist for Busy Moms” or host a giveaway for a spa gift card. Showing you care about your clients’ families builds genuine connections (and referrals down the road).

Memorial Day began after the Civil War. The very first national observance was on May 30, 1868, when General John A. Logan proclaimed a day of remembrance, and 5,000 people adorned 20,000 Union and Confederate graves at Arlington National Cemetery. For decades, Memorial Day was always May 30. It wasn’t until 1971 that it was fixed as the last Monday in May and declared a federal holiday, creating the modern three-day weekend. Another interesting tradition: at 3:00 PM local time on Memorial Day, Americans are encouraged to pause for a National Moment of Remembrance to honor those who died in service. (Set an alarm on your phone this year and observe this moment – it’s a meaningful way to participate.) And yes, Memorial Day marks the “unofficial start of summer” in American culture – complete with barbecues and road trips. AAA often reports it as one of the heaviest travel weekends of the year. In a more quirky vein: did you know Memorial Day also signals the end of “hot dog season”? Americans consume a jaw-dropping 7 billion hot dogs between Memorial Day and Labor Day each year!

No closings can happen on that Monday, and if you have a closing slated for the end of May, you’ll want to account for the holiday. In fact, the end of May 2026 will be tricky: Friday, May 29, will likely be crazy busy with closings, since many will avoid Memorial Day itself. As an agent, prepare your clients: funding and recording won’t occur on Memorial Day, so if they close the preceding Friday, the transaction technically won’t record until Tuesday, May 26, in some cases. Also, because Memorial Day is often when people go out of town, the real estate market tends to slow down during that long weekend. New listings might hold off on hitting MLS until after the holiday. Use the short week prior to double-check all your deadlines: get lender documents wrapped up by Thursday if possible, and communicate ahead if something is due on Memorial Day – move it to Tuesday. Memorial Day is about honoring our fallen heroes, and many brokers and agents (some of whom are veterans or have family in the military) take this day to participate in community events or simply relax with family. We certainly encourage that balance. After the holiday, expect a brief surge in activity – often, the Tuesday-Wednesday after Memorial Day sees a lot of listing and buying activity as the summer selling season kicks in. So rest up on Monday – you’ll need the energy!

An image of an American flag with a message honoring those who served. (This is not the time for hard selling.) If you have a blog or newsletter, you might share the story of Memorial Day’s origins (many people don’t know it started as Decoration Day) and perhaps highlight any military-friendly real estate programs (VA loans, etc.) for veterans and their families. Since summer is starting, it’s also a natural pivot to offer something of value: perhaps a Summer Home Maintenance Checklist download for homeowners (e.g., “10 Tips to Get Your Home Summer-Ready, from checking your AC to cleaning gutters”). On the internal front, you can link to content about working efficiently so you can enjoy holidays – for instance, read our post on “Why Agents Lose Money Without a Transaction Coordinator (and How to Fix It)”profiletm.com. It subtly reminds agents that using a TC (like ProFileTM’s services) not only prevents costly mistakes but also frees them up – maybe even to enjoy Memorial Day weekend without stress! If no existing blog fits, you could plan to create a short video of yourself at a local Memorial ceremony (if appropriate) to share genuine community involvement. This builds trust and shows you’re more than just about transactions; you’re about community and country too.

Memorial Day Traditions

Announced that all enslaved people were free, enforcing the Emancipation Proclamation over two years after it was issued. African American communities have celebrated Juneteenth as Emancipation Day or Freedom Day since the late 1800s. Texas was the first state to make Juneteenth an official state holiday (in 1980), and it only became a federal U.S. holiday in 2021, making it the newest federal holiday on the calendar. Traditions include family cookouts, parades, historical reenactments, and eating red-colored foods and drinks (like red velvet cake and strawberry soda) – the color red symbolizes resilience and joy in the face of hardships. Another interesting tidbit: the name “Juneteenth” is a blend of “June” and “nineteenth,” and it’s believed to be the oldest nationally celebrated commemoration of the ending of slavery. In 2026, it will be the 161st anniversary of that event in Galveston. As of now, all 50 states recognize Juneteenth in some form, but only some treat it as a full public holiday. It’s a day of reflection, education, and community – and a reminder that freedom was not realized by everyone in America until that June day.

Banks, federal offices, and many title companies will be closed. Real estate transaction-wise, it’s similar to other federal holidays: you cannot fund or record on that day. If you’re planning a closing in mid-June, aim for Thursday, June 18, or push to Monday, June 22, to avoid complications. Since it’s a relatively new holiday in the business world, be proactive – remind any lenders or attorneys if they seem to overlook it in the timeline (“Please note June 19 is a holiday, so wire transfers won’t go out that day”). Many MLS boards and Realtor associations now honor Juneteenth with educational events or simply by closing their offices for the day. It’s also a chance for the real estate community to reflect on housing equity and access – some brokers might organize volunteer or learning opportunities around fair housing and diversity on Juneteenth. From a work-life balance perspective, if you or your team have the day off, you can use it to attend a local Juneteenth celebration or just enjoy time with family. Demonstrating cultural awareness is important; for instance, if you have clients or colleagues for whom Juneteenth is significant, sending a quick note acknowledging the day (just as you would for July 4) can strengthen rapport. Overall, treat Juneteenth as both a pause in business and a day with deeper meaning: it’s about freedom and community progress, values that resonate with anyone helping people achieve the American dream of homeownership.

If you haven’t created internal content for Juneteenth yet, consider doing so – it positions you as an informed, inclusive business. Perhaps write a short blog post or Facebook note on “What Juneteenth Means and Why It Matters” (you could share the story of General Granger in Galveston and tie it into the idea of freedom in housing). If no blog exists, a thoughtful social media post on June 19th is a must. For example: share a photo of a Juneteenth flag or local event and express your support for the day. You could also highlight Black-owned businesses or restaurants in your area as a local angle – “In honor of Juneteenth, here are 3 great Black-owned home décor shops/coffee shops in our community to check out.” This shows that you’re community-minded and celebrate diversity. If you want to go the extra mile, you might create a resource guide (downloadable PDF) for first-time homebuyers that includes info on special programs, including any that address historical disparities – a subtle nod to how far we’ve come since 1865. As for internal linking, if you had a relevant blog, we’d link it, but since we don’t yet, we’ll suggest maybe linking to any fair housing resources you have. (Idea for future content: a blog about the importance of equal housing opportunity – that could be a powerful piece to release around Juneteenth or Fair Housing Month in April.) By incorporating Juneteenth into your marketing, you signal that your business values freedom, equality, and community – principles that elevate your brand beyond “buying and selling houses.”

1910 in Spokane, Washington, led by Sonora Smart Dodd, who was inspired by her single dad, who raised six kids. But many men at the time scoffed at the idea (one historian noted they joked it was an attempt to “domesticate” manliness with gifts and flowers). It wasn’t until 1972 – 58 years after Mother’s Day was recognized – that President Nixon signed Father’s Day into law as a permanent national holiday. Talk about procrastination! Another fun fact: historically, Father’s Day was the busiest day of the year for collect phone calls – meaning many kids used to call dad reverse charges so he’d pay for the calls (This tidbit from the pre-cellphone era always gets a laugh – kids made Dad pay for his own Father’s Day greeting!) While Mother’s Day saw more overall phone volume, the collect-call stat became a running joke. Also, the official flower for Father’s Day, if you can believe it, is the rose (red for a living father, white if he’s passed away), a tradition that began in early observances. And if you’re wondering – Americans spend over $1 billion less on Father’s Day than Mother’s Day. But hey, ties and grilling tools are cheaper than jewelry and brunch, right?

Expect very few buyers out touring homes that Sunday, and many agents (especially those who are dads) taking the day off. It’s generally wise not to host major client events or open houses on Father’s Day – turnout will likely disappoint. If a client wants to see a home that day, try to schedule around any family plans (maybe early afternoon, after Dad’s breakfast in bed, or in the early evening after the family barbecue). Real estate teams should be mindful of colleagues’ family time; perhaps arrange duty coverage so that fathers (or those celebrating with fathers) can have that time free. The Friday and Saturday before might actually see a little burst of activity – people squeeze in tasks before Sunday. Also, note that the Monday after (June 22) could be a bit slow to start as people catch up from the weekend. At ProFileTM, we keep normal hours the Friday before Father’s Day and, of course, resume Monday, but we quietly make sure our agent clients know we’ve got their back on any urgent transaction stuff, so they can enjoy Sunday without checking email 24/7. For your branding, Father’s Day is another chance to show you value family. Maybe mention to your clients, “I’ll be with my family part of Sunday, but feel free to message me and I’ll reply that evening.” Most clients will more than understand – many will be glad to know you practice what you preach about quality of life. Fun tip: sometimes clients bring kids to showings on Father’s Day weekend; consider having juice boxes or a little toy on hand as a thoughtful touch. Little gestures go a long way in a business relationship.

Social media shout-out to dads – maybe post a photo of you as a child with your father or you with your kids, and share a short sentiment. (Authenticity wins hearts. For example: “Everything I know about integrity in business, I learned from my dad. Happy Father’s Day to all the great dads who inspire us! If you have a blog, you could write about fatherhood and homeownership – perhaps an interview with a dad client about finding the perfect family home, or tips for new dads on baby-proofing a house. For something more fun, you could run a Father’s Day giveaway: e.g., “Like and comment with your favorite ‘Dad joke’ about houses for a chance to win a Home Depot gift card.” Internally, if you want to link to relevant content, check out our article comparing Transaction Coordinators vs. Virtual Assistantsprofiletm.com. It’s not about dads per se, but hiring support can give busy parent-agents more time at home – which is exactly the kind of leverage we advocate, so you don’t miss the big moments. If no blog fits, perhaps simply curate a list of “Best Father’s Day Events in [Your Town]” and share it with your database a few days before the weekend. You become a local expert and a friend, not just a Realtor. The bottom line: celebrating Father’s Day in your marketing reinforces that you understand life isn’t all about business – it’s about the people we love, too.

Voted on July 2 to approve Richard Henry Lee’s resolution to separate from Britain. John Adams was convinced July 2 would be the date Americans celebrate forever; he wrote to his wife that July 2 would be commemorated with “Pomp and Parade, with…Illuminations (fireworks) from one end of this continent to the other”. However, after voting on the 2nd, Congress took a couple more days to debate and finalize the Declaration text, officially adopting it on July 4 – hence that date on the document. (Most Founding Fathers actually signed the parchment on August 2, 1776, but that’s another story) July 4 stuck as the symbolic day – and weirdly, John Adams himself was so stubborn about the date that he reportedly declined invitations to July 4 celebrations in protest, insisting July 2 was the true Independence Day! Another trio of facts: Three U.S. Presidents died on July 4 (Adams and Jefferson both on July 4, 1826 – the 50th anniversary – and James Monroe in 1831). Now for a lighter fact: Americans consume about 150 million hot dogs on Independence Day each year – that’s enough hot dogs to stretch from Washington D.C. to Los Angeles more than five times! It’s the biggest hot dog-eating day of the year, thanks in part to countless backyard barbecues and the famous Nathan’s hot dog-eating contest. Fireworks are another huge tradition – with over $1 billion spent on fireworks annually in the U.S. We truly go all out for America’s birthday.

That means the holiday will be observed on Friday, July 3, 2026 (markets, banks, and offices closed on 7/3). For real estate, essentially nothing happens on July 4 (and very little on the observed day, July 3, aside from maybe morning hours). Banks and courthouses are closed, so you can’t close a transaction on July 3 or 4. Plan accordingly: try to close by Thursday, 7/2, or move to Monday, 7/6, that year. Many people take vacations the entire first week of July when the holiday falls near a weekend, so be prepared for a slower period around then. Expect that clients might be unreachable on that Friday and Saturday – likely out at the lake or a cookout. From a listings perspective, the week of July 4 is traditionally slow for new listings and buyer traffic, so some agents deliberately avoid putting a home on the market right before Independence Day, waiting until mid-July when audiences are back. If you do have a listing, maybe skip an open house that weekend; focus on digital marketing instead. On the flip side, because it’s an extended weekend, occasionally an out-of-town client might be in your city during that break and want to see homes – if you’re in town and free, being available (or having someone on your team available) could snag an opportunity. But generally, we encourage our agents to take that time off if possible. It’s a perfect mid-summer recharge. And yes, at ProFileTM we’re closed on the official observed day (7/3) as well – we’ll remind everyone of adjusted hours so nothing falls through the cracks. If any contract deadlines fall on the 4th, remember they typically roll to the next business day. Enjoy the fireworks and don’t worry about deals – Uncle Sam says relax! 🇺🇸

Company blog or newsletter, consider sharing a few fun facts about July 4th (like the Adams story or the hot dog statistic above – those always engage readers and might even get shared). You can tie it back to real estate gently: e.g., “Just as our Founders built a nation, if you’re looking to build your future in a new home, I’m here to help – after the holiday, of course!” On social media, definitely post something patriotic – perhaps a picture of your family with sparklers in front of your home, captioned with a simple holiday greeting. This shows your personal side (family and home) combined with patriotism. If you don’t have a relevant internal link, you could link to our general blog section or a popular post like “10 Pro Tips to Increase Your Home’s Curb Appeal” in case folks are scrolling real estate content during their day off. Another idea: create a short video message for July 4th – maybe standing in front of a local landmark with flags flying – to wish clients a happy Independence Day and express gratitude for the freedom we have (including the freedom to own property – a core part of the American dream). Marketing doesn’t always have to be about generating leads; sometimes it’s about brand warmth. One more fun engagement: run a quick Instagram poll with a question like “Which 4th of July activity do you prefer: BBQ or Fireworks?” – something light to get people interacting with your profile around the holiday. It keeps you in their feeds in a festive way. Overall, show some red, white, and blue spirit, and maybe incorporate a subtle reminder that you’re the local expert they can declare their independence with from renting, whenever they’re ready.

Unions of the late 19th century. The very first Labor Day parade was on September 5, 1882, in New York City, organized by union leaders; about 10,000 workers marched from City Hall to Union Square and then… had a giant picnic with a lot of beer. In the 1880s, states began adopting Labor Day, and Congress made it a federal holiday in 1894 after a turbulent railroad strike (Pullman Strike) that resulted in deaths – it was an attempt at reconciliation with labor unions. There’s actually some debate over who “invented” Labor Day – two men with very similar names often get credit: Peter McGuire and Matthew Maguire (one a carpenter’s union leader, one a machinist’s union secretary), both were involved in that first parade, and historians aren’t sure whose idea it truly was. Another tradition you’ve surely heard: “No white after Labor Day.” This old Victorian-era fashion rule said that wearing white clothes after summer was a faux pas – supposedly because white was the attire of summer vacations for the wealthy, and after Labor Day, everyone put on darker fall clothes back in the city. (Don’t worry, fashion has evolved – wearing winter white is totally fine now!) Also, Labor Day marks the end of “hot dog season” – remember those 7 billion hot dogs from Memorial Day? The season closes with an estimated 818 hot dogs eaten per second over the summer. Finally, you might not know: Canada also celebrates Labour Day on the first Monday of September, and many other countries celebrate workers on May 1 (International Workers’ Day). The U.S. deliberately chose September to avoid the socialist overtones of May Day back in the 1880s. So we get our own distinct holiday to toast the working folks – and to enjoy the last blast of summer.

No closings can take place on that Monday. It effectively becomes a three-day weekend in the real estate world. Expect a slowdown in market activity as many families squeeze in a final vacation or outing before school fully kicks in. Typically, the week before Labor Day might be a bit quieter (some clients are already mentally on break), and then interestingly, the week after Labor Day often sees a bump in new listings and buyer inquiries – a phenomenon some agents call the “fall market” surge. So, use the holiday weekend to refresh because you might get busy afterward. From a transactional standpoint, push any time-sensitive matters (like inspection responses or loan commitments) to later that week so you’re not seeking answers on the holiday. If an offer deadline falls on Labor Day, consider moving it to Tuesday. Culturally, like other major holidays, most folks dedicate Labor Day to relaxation and family, not business. It’s also the start of football season – don’t be surprised if a client would rather discuss the big game than a home on that particular Monday! Real estate offices (including ours at ProFileTM) will be closed on Labor Day, though by Tuesday morning, we’ll be in catch-up mode. One more note: if you have any ongoing deals, maybe send a status update on Friday and then reconvene on Tuesday, giving everyone permission to unplug. Labor Day’s very purpose is to honor workers by giving them a day of rest, after all. If you can demonstrate to your clients and team that you respect that principle (and that you have things under control through planning), you’ll earn respect in return.

Consider a social media post or short blog titled “Meet the Team that Works for You” – highlight your assistant, transaction coordinator (hi there 👋), home inspector, etc., giving a nod to their hard work in honor of Labor Day. This humanizes your brand and shows you appreciate those who labor alongside you. You could also share helpful content like “5 End-of-Summer Home Maintenance Tips” (cleaning the grill, checking the HVAC before fall, etc.) as a downloadable PDF or an infographic. If you don’t have a blog handy, maybe do a quick Facebook Live or Instagram story from your Labor Day barbecue, talking about what you’re grateful for in your work (flexibility, great clients) and life (family, freedom to relax) – keep it light and human. To drive engagement, ask a question: “What was everyone’s highlight of the summer?” Invite responses in comments – it’s not real estate related, but it’s relationship building. Also, it’s the back-to-school season; a clever idea is offering a “Back to Work” or “Back to Real Estate” consultation the week after Labor Day – basically letting folks know, “I enjoyed the break, now I’m ready to hustle. If you’ve been holding off on buying or selling, now’s a great time – let’s talk!” In terms of SEO, an internal link could go to any content about productivity or work-life balance. (Maybe in the future, we’ll write a piece on “How Realtors Unwind: Labor Day Edition” to have something internal to link here.) If no such content exists, consider linking to a community event: for example, your local Chamber of Commerce Labor Day parade details on your site, if you have them. Finally, you can use Labor Day to subtly plug your value: “While you relax, we work hard – handling your transaction’s details so you don’t have to.” It’s essentially the ProFileTM motto. In fact, read how our transaction coordination keeps you from laboring over paperwork. Enjoy the holiday and then let’s get back to work refreshed!

It was Abraham Lincoln in 1863 (urged by writer Sarah J. Hale) who proclaimed a national Thanksgiving Day to be the last Thursday of November. But here’s a twist: in 1939, President Franklin D. Roosevelt actually moved Thanksgiving up one week earlier – to the second-to-last Thursday in November – in hopes of boosting retail sales during the Depression by lengthening the Christmas shopping season. This caused an uproar! Some states followed FDR’s lead, others refused and kept the traditional date, and for a couple of years, the country was split between “Franksgiving” (as jokers called FDR’s early Thanksgiving) and the “Republican” or regular Thanksgiving. Ultimately, it was a mess – calendars were wrong, football schedules scrambled, and the hoped-for economic boost was minimal. So in 1941, Congress passed a law to cement Thanksgiving as the fourth Thursday of November going forward. Another fun fact: Thanksgiving was literally illegal in parts of America in the 17th century – the Puritans in Massachusetts banned Christmas and even suppressed Thanksgivings that weren’t strictly religious days. By the 1700s and 1800s, however, Thanksgiving became a beloved New England tradition of feasting and family, eventually spreading nationwide. And yes, the Macy’s Thanksgiving Day Parade has been running since 1924 (with a pause during WWII) – it started as a Christmas parade with live animals from the Central Park Zoo. Oh, and the Presidential turkey pardon? Legend traces it back informally to Lincoln sparing his son’s pet turkey, but the first official pardon ceremony was with President George H.W. Bush in 1989. Now it’s an annual White House photo-op for a lucky turkey to retire on a farm.

Write-offs for any transactional business. Banks, title companies, etc., are closed on Thanksgiving Day, and most are closed or on skeletal staff on Black Friday (the day after) as well. No closings or recordings will happen on Thursday for sure. It’s also near-impossible to get a response from any party from Wednesday afternoon through the weekend – people are traveling or busy cooking turkey. For any deals in November, circle the dates: try to have contingency deadlines and loan approvals wrapped up by Tuesday or Wednesday before Thanksgiving. If you’re negotiating an offer in late November, don’t be surprised if a “radio silence” hits over Thanksgiving – build that expectation with your clients. In many markets, the week of Thanksgiving is the slowest of the year for listings going live and buyer searches. However, interestingly, some extremely motivated buyers do use that long weekend to house hunt (especially if they have time off and family in town to watch the kids). So while it’s quiet, keep an eye out for serious inquiries – sometimes the only buyers out there in November are the ones who need to move yesterday. For your own sanity, take Thanksgiving off. We certainly encourage our staff and agents to disconnect and enjoy family time – after all, that’s a core value. Real estate will be there on Monday. The Monday after Thanksgiving (Cyber Monday), things may still be slow in the morning, but by afternoon, people resurface and the mini “holiday lull” ends. Also note: as soon as Thanksgiving passes, many sellers put up holiday decor, which can be charming or problematic for staging (our blog about when to remove holiday décor might help on that front – see Marketing Opportunity below!). Overall, Thanksgiving is the start of the true holiday season, where personal lives take priority over property for a bit. And that’s a good thing.

Thanksgiving card or e-card to your clients (thank them for trusting you, wish them joy with their families). Or shoot a quick personalized video message to each active client on your phone, saying, “Happy Thanksgiving, I’m grateful to be working with you.” Little touches mean a lot. If you have a blog, a heartfelt post about what you’re thankful for this year (in business and personally) can resonate – authenticity is key. We have a relevant blog titled “When Should Listing Agents Tell Sellers to Take Down Holiday Décor?”profiletm.com, which you might share with sellers right after Thanksgiving, because many will ask if their Christmas lights or inflatable turkeys are okay during showings. It’s a helpful, seasonal piece of content that provides value and subtly markets your expertise. Another idea: organize a Pie Giveaway the day before Thanksgiving for past clients – partner with a local bakery to provide pumpkin or apple pies, and invite folks to pick them up (it’s an awesome annual tradition some Realtors do, creating goodwill and face time). Internally, no need for hard sells – maybe link to a community initiative (like a local food drive or turkey trot charity run) on your website, showcasing that you care about your community. If no blog or event exists, even a simple Facebook post on Thanksgiving morning, like “Happy Thanksgiving! This year, I’m thankful for the opportunity to help 12 families find new homes and for all the wonderful people I’ve met along the way. Wishing you a warm and joyous holiday – from my family to yours.” will touch hearts. It reminds people you are human, approachable, and appreciative. From an SEO perspective, gratitude posts won’t go viral, but they do strengthen your brand loyalty – and word-of-mouth and repeat business are gold. In the spirit of giving, you could also offer a free home valuation to anyone who drops by your site during Thanksgiving weekend (“I’m thankful for referrals – as a thank you, here’s a complimentary market analysis”). It’s soft marketing wrapped in gratitude. The key is sincerity; after all, thankfulness is what Thanksgiving is all about.

Philly cops dreaded the day, as they had to work extra-long shifts with throngs of tourists coming for the big Army-Navy football game on Saturday and locals starting their holiday shopping – they called it “Black Friday” because of the headaches it caused. Retailers didn’t love the negative connotation, and in 1961, there was an attempt to rebrand it “Big Friday” – which failed. It wasn’t until the 1980s that the more cheerful myth spread that Black Friday is when stores “go into the black” (become profitable for the year). That story stuck, and retailers embraced Black Friday as a day of blockbuster sales and crowds (flipping the term from something ominous to something eagerly awaited). Today, Black Friday has evolved into a full weekend, including Small Business Saturday, Cyber Monday, and more. Another interesting piece of trivia: Black Friday is not an official holiday, but some states, like California, give state employees the day off as “Family Day” or “Lincoln’s Birthday” (observed). And yes, the day has occasionally lived up to its name in bad ways – since 2006, there have been several deaths and over 100 injuries in shopping stampedes and incidents on Black Friday. So if you’d rather avoid the mall madness and enjoy leftovers at home, you’re not alone! Fun fact: Minnesota (where ProFileTM is based) was the site of one of the earliest mall Santa Claus appearances right after Thanksgiving in the 1800s – a marketing move even before the term Black Friday existed.

Many title companies, law firms, and broker offices are closed or on skeleton staff. A lot of people take this day off as part of a four-day weekend. In real estate, almost no one schedules closings for Black Friday – if only because folks are either sleeping in, shopping, or traveling back home. If you have something urgent (say a counteroffer) on that Friday, prepare for delays. You might get an email reply that says “Out of office until Monday.” Many agents use Black Friday as a catch-up day if they’re not into shopping – maybe checking emails or prepping listings for December – but it’s definitely not a client-meeting heavy day. Also consider: courthouses in some jurisdictions close on Black Friday, so recordings might not happen even if the private sector is technically open. It’s wise to just avoid scheduling any contract deadlines on Nov. 27. From a client perspective, some highly motivated homebuyers might actually browse listings online while off work (between adding items to their Amazon cart!). So ensure your online listings are updated; you could see a spike in web traffic over the holiday weekend as people have downtime. But showings on Black Friday? Rare, unless it’s a relocation buyer in town for just that weekend. One more thought: Black Friday has become synonymous with deals – occasionally we see builders or real estate companies advertising “Black Friday specials” (like a free appliance upgrade or discounted commission if you list during Thanksgiving weekend). Those are marketing gimmicks, yes, but they show how ingrained the sales mentality is. As an agent, you’re not expected to offer a “doorbuster,” but knowing the climate, you might encounter clients asking if winter will bring “deals” in housing. Be ready to answer those savvy questions. Overall, treat Black Friday as a bonus recovery day after Thanksgiving – you’ll likely have minimal client interaction, which is a good chance to catch your breath (or catch some sales online, we won’t judge!).

For a real estate “Black Friday deal” (some agents playfully advertise a reduced listing commission for clients who sign up that day, or a gift card bonus for any referrals on Black Friday), a classier approach is to focus on Small Business Saturday. That’s the day after Black Friday, dedicated to supporting local businesses. As a small business owner yourself, you can post or blog about your favorite local shops, cafes, or vendors – maybe “5 Great Small Businesses in [Your City] to Support this Weekend.” Tag those businesses on social media; they might reshare and expand your reach. This shows community spirit and indirectly highlights that you’re a local market expert. If you do want to capitalize on the shopping hype, consider a Cyber Monday email blast related to real estate: for example, “Cyber Monday Home Search – did you know you can search the latest listings on my website? Here’s a link…” or offer a free virtual home valuation if someone signs up on Monday. For internal linking, if we had a blog post on holiday marketing ideas for home sellers, we’d link to it here. (Note: creating such content might help with SEO around this time next year!). In the absence of that, how about linking to a useful winter-themed post? Perhaps something like “How to Winterize Your Home – Checklist,” if we have one, or even an external resource if allowed. Another engaging idea: run a social media poll or question on Black Friday, like “Curious – would you ever buy a house on Black Friday if it was on sale? ” Just to spark a conversation. The key is to ride the wave of what people are focused on (shopping, local business, online deals) and weave your brand into it subtly. Maybe post a photo of a sold sign with a bow on it and caption “No lines, no crowds, just keys – I can help you gift your family a new home for the holidays! #BlackFriday”. It’s corny but memorable. Ultimately, aim for creativity: you’ll stand out in a sea of generic sale ads if you bring real estate into the holiday with humor or community focus. (And if you need content ideas, our ProfileTM social media team can always help brainstorm seasonal campaigns!)

Exchanged on Christmas Eve, and the big family dinner is on the 24th. One delightful Christmas Eve tradition in the U.S. started by accident: the NORAD Santa Tracker. In 1955, a Sears Roebuck ad misprinted a phone number for kids to “call Santa” – the number was actually a top-secret military hotline at CONAD (NORAD’s predecessor) in Colorado! Col. Harry Shoup answered bewilderedly, then played along as Santa for the child caller. He got into the spirit and had his radar operators report “Santa’s position,” beginning the tradition of NORAD publicly tracking Santa’s journey every Christmas Eve. Now, NORAD Tracks Santa has been a Christmas Eve staple for over 65 years, delighting millions of kids (and parents). Another fun fact: the poem “’ Twas the Night Before Christmas” (1823) shaped much of our modern image of Christmas Eve – before then, Santa wasn’t commonly depicted flying with reindeer or coming down chimneys! That poem, also known as “A Visit from St. Nicholas,” gave us the names of Santa’s reindeer and the concept of children being snug in bed on Christmas Eve, awaiting St. Nick. And if you’ve ever wondered about the Feast of Seven Fishes – that’s an Italian-American Christmas Eve feast featuring seven (or more) different seafood dishes, a tradition stemming from abstaining from meat on religious eves. Christmas Eve has its quirky bits too: in some places, it’s bad luck to do laundry on Christmas Eve (superstition from old folklore), and in others, people have pickle ornament hunts on the tree. It truly is a night rich with traditions worldwide.

Real estate offices, if open at all, usually shut by afternoon. No one schedules a closing on Christmas Eve unless absolutely unavoidable – even if the offices are technically open in the morning, who wants to be signing papers then? That said, some year-end driven deals do close on Dec. 24 if it’s a weekday, especially if buyers want homestead tax exemptions effective or just to be “home for Christmas.” In 2026, since Christmas Day is a Friday (observed that day), Christmas Eve, Thursday, might see morning closings for those pushing to get keys by the holiday. If you have such clients, triple-confirm with title and lenders about cutoff times (many banks have early wire cut-off on the 24th). But beyond transactions, this day is about wrapping up (literally and figuratively). By late afternoon, nearly everyone is offline – you should be too, enjoying family time, finishing shopping, attending services, what have you. If a client reaches out on Christmas Eve with something non-urgent, it’s acceptable to respond the day after Christmas. Just as we advise for other major holidays, set expectations early: let folks know your office will close, or you’ll be unavailable after, say, 1:00 PM on the 24th. Culturally, expect zero showings – even the most hardcore house-hunter is not looking at homes on Christmas Eve night. One thing to be aware of as the agent: winter storms. Late December can bring weather issues. In 2026, we can’t predict the weather yet, but if there’s a Christmas Eve blizzard, have contingency plans for any closings or house checks. Also, note that courthouse recording offices will be closed on Dec. 25 and likely have limited hours Dec. 24, so anything that doesn’t get recorded by noon Dec. 24 won’t be until Dec. 28 (Monday). Finally, Christmas Eve is a time when many people’s out-of-office replies are on. Don’t fight it. It’s one of the few times you’ll find even the most Type-A clients not thinking about real estate. In fact, some cultures treat Dec. 24 as a full holiday – for instance, Mexican tradition has “Nochebuena” festivities that night. So be sensitive to that. Our stance: enjoy the “still, silent night,” and we’ll hit the ground running after Christmas.

If you haven’t already, express warm wishes. (Avoid sending stuff in the evening; you don’t want to ping people during family time.) You might include a festive family photo or a short holiday video message. For instance, a 30-second video of you by your Christmas tree saying thanks for a wonderful year and wishing them peace and joy will stand out far more than any mailer. Internally, since folks are not shopping for houses today, you can engage them with something fun: perhaps a “Home Alone” trivia or a poll: “What’s your favorite holiday movie house? The Home Alone mansion, the Elf NYC apartment, or the snowy cottage from The Holiday?” – just a playful social media post to get comments. If you have a blog, a light piece like “5 Ways to Make Your Home Extra Cozy for Christmas Eve” or a collection of your team’s holiday recipes can bring a smile. (If not, make a note to create some holiday home content for next year – those are perennial hits.) Regarding internal links: we might link to our Year-End Housing Market Update since around this time, people start wondering about the market outlook for the New Year. We actually published a “Minnesota Housing Market Year-End Update” right before last Christmas, which provides great insights. Sharing such a post on Christmas Eve (with a note like “for some light reading by the fireplace”) can satisfy that one uncle who always wants to talk real estate at dinner. Another avenue: since giving is on everyone’s minds, highlight any charity work you did – “Thanks to your support, I was able to donate to Homes for Heroes this season.” It subtly markets your success and goodwill. Lastly, consider hosting a 12/24 morning giveaway on social media – something like, “It’s Christmas Eve! The first person to message me gets a $10 Starbucks e-card on me – go get yourself a hot cocoa!” This can drum up some fun engagement before folks log off for the festivities. The key on Christmas Eve is to be heartfelt and human. You’re not likely to book an appointment today, but you can definitely strengthen relationships that lead to business in the new year.

Anyone caught making merry on December 25 could be fined 5 shillings! They viewed it as a non-biblical, overly pagan festival (and indeed, Christmas in the 1600s was often a rowdy affair). It wasn’t until the mid-19th century that Christmas started to become the family-and-faith-centered holiday we know, and it became a federal holiday in the U.S. in 1870 (President Ulysses S. Grant signed it into law). Another fun bit: “Jingle Bells” was originally written for Thanksgiving! The song’s author, James Pierpont, wrote it in the 1850s for a Boston Sunday school’s Thanksgiving performance, but it was so catchy it got rebranded as a Christmas song. And while Santa Claus has roots in St. Nicholas traditions, our modern image of Santa (jolly, red suit, etc.) was popularized by 19th-century cartoons (Thomas Nast) and, yes, Coca-Cola ads in the 1930s, which solidified the red-suited Santa look. On the topic of gifts: Americans now spend over $700 billion each year in holiday shopping, and the average American will spend about $900 on Christmas gifts. Historically, though, gifts were modest – in colonial times, adults exchanged useful items (clothing, tools) and children might get a small toy or candy. The extravaganza of gift-giving grew in the late 1800s with industrialization and store advertising (thanks, Macy’s!). Here’s a quirky fact: the world’s largest Christmas gift is the Statue of Liberty. It was a gift from France to the U.S., dedicated in 1886, and at 151 feet high, Lady Liberty definitely counts as a giant “present”! 🎁 And if you’ve ever received a fruitcake and weren’t thrilled, know that the tradition of fruitcake dates back to ancient Rome – and that some families pass down fruitcakes for decades as a joke (there’s one in Michigan from 1878 still!). Love it or hate it, Christmas is steeped in history and cheer.

All banks are closed, all government offices are closed, brokerages are closed, and even Zillow’s call center is probably closed. Most MLS systems even designate it as a “non-business day,” so deadlines extend beyond it by default. No closings, no showings (in my 15+ years, I’ve never heard of an agent doing a house showing on Christmas!). This is the one day a year you can be confident that even the most workaholic clients won’t expect to reach you. For transactions, it’s straightforward: if something in a contract is set to expire or be delivered on Dec. 25, it bumps to Dec. 26 or next business day by operation of contract law in many places – but double-check your state’s rules and maybe avoid that situation entirely. In 2026, with Christmas on Friday and offices shut, effectively the four-day span of Dec 24-27 will be extremely slow. So plan your year-end closings for earlier in the week if you can (Mon 21st through Wed 23rd). Anything after that is likely to push to the last week of December. Real estate-wise, the market tends to be very quiet in late December; only very motivated buyers are looking (and sometimes scoring deals from motivated sellers). However, note that some homeowners intentionally list just after Christmas, figuring serious buyers are out, and competition from other listings is low. If you have such a client, you might be fielding calls right after Christmas, so enjoy the peace on the 25th to gear up. Culturally, remember that many in our industry celebrate different holidays – for some, Dec 25 might not be religious but is still a day off; for others, it’s deeply religious. Being respectful of everyone’s holiday observances (be it Hanukkah, Kwanzaa, starting Dec 26, or simply time with family) is key to being a people-oriented agent. It’s also wintertime: ensure any vacant listings are winterized or at least have someone to check the heat – you don’t want to find out on Christmas that a pipe burst in a listing (talk about a nightmare before Christmas!). But aside from those cautionary notes, embrace the real meaning of this holiday time: to reflect on blessings, spend time with loved ones, and maybe not think about mortgages and inspections for a day. Because come New Year’s, the cycle starts anew.

Be genuine and subtle. A scheduled Facebook post that morning with a heartfelt “Merry Christmas from [Your Name] – Wishing you peace and joy in your home this holiday” along with a warm family photo or a beautiful winter scene of a home can suffice. If you have a business page on Google or Yelp, posting holiday hours (“Closed on Dec 25”) is a good SEO signal for local search accuracy. If you haven’t sent client gifts yet, a New Year’s gift might actually stand out more (everyone gets stuff in December; few get it in January). Perhaps plan that – but that’s post-Christmas marketing. For an internal link, if we had a fun blog like “Top 5 Homes from Christmas Movies and What They’d Cost Today,” we’d link it (note to us: that could be a great blog idea for next year!). In the absence of a specific blog, maybe use this chance to share something like our Holiday Schedule (this very page) with your fellow agents or clients, showing you’re organized about time off – but that’s more of a utility than marketing. Since Christmas is about giving, a nice thing you can do marketing-wise is a charitable post: e.g., “In the spirit of the season, a donation has been made on behalf of our clients to [Local Housing Charity]. Thank you for helping us give back this Christmas.” This demonstrates your values and ends the year on a feel-good note. Also, don’t underestimate the power of a personal touch: send a few texts to past clients on Christmas (maybe the ones you know well – “Happy Holidays to you and your family! First Christmas in the new house, how exciting – wishing you many years of wonderful memories ahead. 🎄❤️”). That’s not mass marketing, but it’s the kind of client care that leads to referrals. If you have any free time on Christmas evening (after the big meal, when everyone is in a food coma), you could even draft a “Year in Review” email to send the week after, highlighting milestones (homes sold, families helped, community events participated in) and thanking everyone for being part of your journey. It sets the stage for New Year outreach. But on Christmas Day itself, less is more: be there in spirit rather than in sales mode. By authentically sharing in the joy of the day, you make clients feel like friends. And people do business with friends. So Merry Christmas – we’ll save the calls to action for January 2!

Sydney, Australia – they’re one of the first major cities to hit midnight (they’re 16+ hours ahead of U.S. time zones), and their Sydney Harbour fireworks are watched globally by over a billion people via TV. But historically, the tradition of New Year’s fireworks actually traces back to ancient China, where firecrackers were used to scare away evil spirits for the new year as early as 200 B.C. On the topic of the Times Square Ball Drop (which we mentioned earlier began in 1907): the original ball weighed 700 pounds and was made of iron and wood. Today’s modern LED-studded ball is 11,875 pounds and 12 feet in diameter! Another fun fact: New Year’s Eve kisses – the origin isn’t clear, but one theory ties it to German and English folklore that says who you kiss at midnight sets the tone for the year (hence, best to be with a loved one). Here’s a quirky one: in some parts of the U.S., there’s a tradition of eating black-eyed peas on New Year’s Day for luck (stemming from Southern folklore). And of course, many Americans watch the “Rose Bowl Parade” on Jan 1 morning – that tradition started in 1890 in Pasadena to showcase California’s blooming flowers while the rest of the country was in winter chill. Economically, New Year’s is huge for the hospitality industry – an estimated $1+ billion is spent on champagne alone for NYE worldwide, and about 25% of Americans say they celebrate at home, 25% at friends’ homes, and the rest go out to events. A lesser-known tidbit: December 31, 1999, was often called “Y2K” New Year’s, and there was global apprehension about computer systems (people feared a crash at midnight 2000). Thankfully, we all survived and partied like it was 1999 indeed. Last trivia: the song “Auld Lang Syne” that we sing – it’s a Scottish poem by Robert Burns (1788) set to folk music, and the title roughly means “times gone by.” It’s all about remembering old friendships – quite fitting as we end one year and start anew.

Many offices treat it like a holiday with reduced office hours. In real estate, December 31 can be a paradox: it’s a regular business day, but it’s also a culturally important evening. In practice, most title companies will be open at least part of the day on the 31st (since it’s year-end, some folks do want to close for tax or accounting reasons on the very last day). However, they often have an early cut-off for wire transfers on New Year’s Eve – typically around noon or 2 PM. That means if you are closing on 12/31, schedule it for the morning, so funding can happen before banks close their books. Many lenders and attorneys leave early, too – nobody wants to be working at 5 PM when the champagne is calling. Additionally, the courthouse might have reduced hours for recording deeds on the 31st (some counties close their recording office in the afternoon for year-end processing). So get everything done early! If a sale must close in 2026 for tax reasons, plan for the morning and have all documents squared away a day or two prior. Pro tip: double-check with the lender if they need the loan on their books by year-end – if so, they might push to close by Dec 30 to be safe. Outside of closings, New Year’s Eve day is usually slow for showings. A few buyers might want to look at houses during the daytime if they have time off, but by late afternoon, everyone shifts to party prep. If you do have house hunters in town for the holidays, you could do a short tour on Dec 31 morning, but expect a hard stop early. Also, keep in mind that some sellers may not want to show on NYE (maybe they’re setting up for a gathering). The flip side: New Year’s Day (Jan 1) is often a reflection day – I’ve seen a pattern where real estate web traffic jumps in early January as people make resolutions to move, etc. So planting seeds now (see Marketing below) is smart, but actual phone calls likely won’t come until after Jan 1. One more consideration: if you manage rental property deals, note that many leases and tenancy agreements roll over Jan 1, so sometimes tenants move out Dec 31. Coordinate any walk-throughs carefully to avoid interfering with holiday plans (maybe do it Dec 30 or Jan 2). From a personal standpoint, try to finish any year-end admin by the 31st midday, then truly close the books. Many real estate pros do a final push in the morning – sending closing greetings, backing up files, tallying year-end numbers – then sign off. We at ProFileTM might send you a last email of the year, and then we’re off to celebrate! It’s healthy to mark an end to the year’s hustle and take a breather. Because guess what? Jan 2, 2027, the cycle joyfully begins again, hopefully with your batteries recharged.

A social media post on New Year’s Eve could say, “Thank You 2026!” and list a few milestones: “10 families served, 3 new team members, $X donated to charity – it’s been a fantastic year. Grateful to all our clients for making it possible. 🥂 Here’s to an even brighter 2027!” This not only shows appreciation but subtly advertises your successes (social proof!). You might include a short year-in-review video – those can be fun if you have the time to compile (photos of sold homes, happy clients, team celebrations). If you maintain a blog, a “Real Estate Market Year in Review and Forecast” around New Year’s is always well-received. (We have a 2025 Q4 Market Update post that did something similar; doing one for the end of 2026 could establish you as the market expert heading into 2027.) Internally, consider linking to any goal-setting or investment articles. Not sure we have one on our site, but maybe an inspirational piece about setting real estate goals in the new year would be perfect. If not, even linking to our Contact Us page with a note “Ready to make your real estate dreams a reality in 2027? Let’s chat!” could be your call-to-action. On New Year’s Day (Jan 1), you can schedule a cheerful greeting: “Happy New Year 2027! If your resolution involves a new home, you know who to call.” Lighthearted and inviting. Another idea: run a New Year’s contest – like “New Year, New Home – share one real estate goal you have this year in the comments, and one lucky person will win a $50 HomeGoods gift card to help decorate!” This engages your audience and gets people thinking about moving or improving their home (which might lead them to call you). Don’t forget email: a well-timed New Year email on Jan 2nd with “5 Predictions for the 2027 Housing Market” or “Top 3 New Year’s Resolutions for Homeowners” could be valuable content. It gently reminds recipients you’re the expert for the year ahead. Finally, emphasize your value proposition for the new year: for example, “Our resolution is to give you even more time with family by handling the paperwork and coordination – every step of the way.” That ties back to our core message of leverage and balance. So ring in the new year with optimism and readiness to serve. It’s not about immediate leads on Jan 1, but about setting the tone that you’re energized and full of fresh plans to help clients, old and new. Let’s make 2027 the best year yet – together!